Relay, Mercury - Mercruiser 87-803632t on 2040-parts.com

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Infiniti – now it’s the Infiniti Diesel

Infiniti FX30d S will launch in the UK this year Infiniti are trying hard with their offerings and Europe, but one thing that’s been missing in their lineup is a diesel engine. Any diesel engine. And unlike the US – which is probably Infiniti’s key market – where diesels are as rare as hen’s teeth, the UK and Europe are quite partial to a diesel.

AutoWeek office swag: Mazda rotary-engine keychain with realistic motion

When I got the keys to our long-term 2011 Mazda 5 last week, they came with a surprise--this aluminum-and-brass keychain in the shape of a rotary-engine housing, complete with moving rotor. The rotor doesn't just rattle around or spin in a circle. Thanks to a thumbwheel on the back of the housing, coupled with a timing gear and offset crank journal, the thing actually moves in an approximation of epitrochoidal motion just like a real Wankel.