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Upcoming Volvo XC90 gets new safety tech

The Volvo XC90 has been with us for 10 years now -- a long time indeed when it comes to product life cycles of comparable upmarket SUVs. The stylish sport utility was a popular seller in North America for a good part of that decade, and for a while was even offered with a 4.4 liter V8 engine developed by Yamaha and shared with the second-gen S80 (a first for a Volvo passenger car). But if there's one thing Volvo is known for, it's not V8 engines -- it's safety.

Volvo S80 gets new diesel engine

Most of the talk in the last few months about Volvo has revolved around Ford’s efforts to ditch the last of its prestige marques in its fight for survival. Poor old Volvo appears to have been hawked around the world’s car makers in the hope of finding a fit for the pride of Sweden. But there have been no takers so far, not even Volvo trucks or the Swedish Government.

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.