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'Need for Speed' Mustang to be auctioned at Barrett-Jackson
Fri, 28 Feb 2014With the release date of “Need for Speed” looming on March 14, Ford said on Friday that the film's star, a customized 2014 Mustang GT, will roll across the auction block April 12 at Barrett-Jackson in West Palm Beach, Fla. The silver screen celebrity is not your average GT. It was massaged by the folks at Ford and given a bag full of goodies.
The Mitsubishi Evo is dead
Mon, 31 Mar 2014As Mitsubishi shifts its global lineup toward utility vehicles and electrified cars, it will pull the plug on the Lancer Evolution at the end of the nameplate's current generation. “Mitsubishi Motors does not have any plans to design a successor with the current concept, as a high-performance four-wheel drive gasoline-powered sedan,” spokeswoman Namie Koketsu said, describing the car as having “icon” status. “Mitsubishi Motors will explore the possibilities of high-performance models that incorporate electric vehicle technology.” Dropping the Evo was foreshadowed last fall when President Osamu Masuko unveiled a new mid-term business plan that would deprioritize in-house sedans and explore sourcing them through joint projects with the Renault-Nissan Alliance.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

