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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Who's Where: John Puskar and Liz Wetzel appointed to new roles at GM Design

As part of an ongoing strategy at General Motors, this past month has seen a series of moves taking place within the company's design organization in Europe and the US. Two of the key changes have been the appointment of John Puskar to the role of Director of Cross-Brand Strategy, C&T and Components in North America, and that of Liz Wetzel, who has been named Director of GME Design Interior – effectively filling Puskar's role. Puskar, who until recently headed the Opel/Vauxhall Interior Design at the European Design Center in Russelsheim, Germany, majored in Industrial Design at the Cleveland Institute of Art and worked at Ford in both the USA and Germany before joining General Motors as a creative designer at the GMC Brand Center in 1999.

Frankfurt 2013: electric Volkswagen e-Golf and e-Up! confirmed

Volkswagen has confirmed its all-electric zero tailpipe emissions e-Golf hatchback and e-Up! city car will both debut at the 2013 Frankfurt Motor Show this September. According to VW, the new Golf and Up!