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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Audi R8

By Ben Oliver Motor Shows 28 September 2006 01:46 The lowdown Audi has unveiled its first mid-engined sports car, the R8. The 420bhp, 4.2-litre V8-powered 911 rival will hit 188mph (or 301kph) and gets to 62mph in 4.6secs. The Lamborghini Gallardo-based supercar will cost an estimated £75,000 when it arrives in the UK in May, with the Audi R Tronic sequential manual costing an extra £5000.

Toyota studying larger Prius people-hauler

Toyota's Prius family could continue to grow, literally, as the automaker studies an additional version of the popular hybrid that carries three rows of seats. The three-row Prius would not be the same vehicle as the Prius Alpha sold in Japan, which basically crams a third row of seats into the cargo area of the five-seat Prius V to be sold in the United States starting this fall. To the contrary, this potential Prius would be large enough to hold seven people as well as their stuff, said Bob Carter, Toyota Division general manager.