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IED Creative Diary 2011

The Istituto Europeo di Design (IED) will be offering a total of 36 scholarships to students hoping to enter the university this year. The schools' Design, Fashion, Visual Communication and Management departments will all offer places on selected courses. As part of this, the IED international network grant scholarship has launched the 'creative diary', a daily showcase that highlights the work of students who will all be competing to win one of the 36 international scholarships.

Honda's Rose Parade float to break length record

Soichiro Honda's company built its reputation on the backs of reliable, efficient, rather diminutive things. The Super Cub/Passport motorcycle. The wee 600s and the slightly larger original Civic.

“Where is the sustainable vehicle design?”

The notion of a 'new paradigm in car design' was a theme running through talks by five panelists at London's Royal College of Art last week, who debated "Seriously now, where is the sustainable vehicle design?" Despite disparate backgrounds, there was broad agreement that a truly sustainable form of personal transportation is unlikely to come from an established automotive firm any time soon. Panelist Rob Holdway of Giraffe Innovation was most vocal in his approach to the subject, saying "Frankly, I think the car is unacceptable - we hear a lot about the sustainable car, but I don't think there is such a thing as a sustainable car". The audience - made up mainly of RCA students - also heard from Nico Sergent of Riversimple about how the company's seven-point business model, and its open source strategy, incentivized the company to build a truly sustainable car and mobility package that the current auto model simply doesn't allow.