Rmi Compass Indicator (overhauled) on 2040-parts.com

Winners named in teen-safety video contest

Sometimes, the best way to get a teen's attention is to let another teen do the talking. Especially when it involves a subject such as driver safety, which many teens tend to tune out as just another lecture from parents. Tire maker Bridgestone Americas adopted the teens-talking-to-teens philosophy in 2006 with its Safety Scholars video contest.

Aston Martin adds a V8 Vantage S

Slotted between Aston Martin's vaunted V8 Vantage and the venerable V12 variant comes a tweener model that promises to be anything but vague: Aston is adding the S variant, with more power and an upgraded transmission. The Vantage S draws power from the 4.7-liter V8 making 430 hp, 10 hp more than in the base Vantage. The S also adds 15 lb-ft of torque, boosting total twist to 361 lb-ft.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.