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Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

Saab: China’s Pang Da & Youngman to invest $7.5 billion. UPDATED

Saab: China to invest $7.5 billion Update: We have now been told by Saab that Pang Da and Youngman are to provide €50 million immediately and €600 million for short to medium finance. Funding for the revised business plan and provide long-term financial stability the new Chinese owners have also budgeted funding for the planned expansion of Saab Automobile’s portfolio and additional operations to be set up in China There will be a reduction of 500 in the employee numbers. Sales targets for 2012 of 35-55,000 cars and 2013 of 75-85,00 and long-term of 200,000 cars a year Interestingly, Saab says that ‘Saab Automobile has not received the funds from Pang Da and Youngman that have been committed for today.’ Oh, well. Although the deal which will see Saab sold to China’s Youngman and Pang Da is still subject to a raft of approvals – Swedish Debt Office, EIB, GM, Chinese Government… – it seems the Chinese have big plans to invest up to $7.5 billion in Saab in the coming years.

Oscar Mayer unveils Wienermobile food truck

Restaurants on wheels have been taking over the eating scene in many major cities, but Oscar Mayer's Wienermobile might be the original "food truck." Now the company is embracing the growing culinary trend with a new version of the iconic vehicle that will dole out hot dogs from its mobile kitchen. The launch of the food truck marks the 75th anniversary of the Wienermobile. Celebrity chef Tyler Florence, host of TV series The Great Food Truck Race, partnered with Oscar Mayer on the unveiling of the vehicle in New York's Times Square this week.