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Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

Porsche 991: our comprehensive guide to the new 911

Porsche president and chief CEO Matthias Muller couldn’t be accused of lacking confidence when he introduces CAR to the new 991-generation Porsche 911 at the Porsche Museum, Stuttgart. ‘Technologically and visually the car is a masterpiece,’ he says. ‘I don’t think I am promising too much here.

SsangYong at the Paris motor show 2008

By James Foxall Motor Shows 02 October 2008 11:13 Ambitious SsangYong is targeting down-sizing drivers with its new CX200. The Toyota RAV4-size SUV is the first front-wheel drive car from the Korean concern. Crucially for its continued advancement it’s also the platform used to demonstrate a new 175bhp 2.0-litre turbodiesel engine, a new six-speed manual transmission and intelligent four-wheel drive.