Worst car advert clichés named

CAR BUYERS are being turned off by clichéd adverts and the phrase ‘one careful lady owner’ has been named top of the flops in a recent survey. Second in the list of least liked phrases is ‘baby forces sale’, while third goes to ‘genuine reason for sale’. Other key phrases used by car sellers that can actually turn away possible buyers include ‘first to see will buy’, ‘mint condition’ and ‘priced to sell’.

Callaway Cars turns Corvette Stingray into AeroWagon

The first Corvette upgrade from Callaway Cars came in 1987 as an option from select dealers. The Vettes would go to Old Lyme, Conn. for the conversion, straight from the factory in Bowling Green, Ken.

Honda cutting production in Swindon again – 500 jobs at risk

Honda is cutting another 500 jobs in Swindon It’s only a year since Honda announced 800 job cuts at Swindon (which eventually was 550) and now they’re about to cut a further 500 as weak demand – particularly in Europe – sees the Swindon plant producing just half the cars it could. The plan is to cut shifts from 3 to 2 a day, which will result in the loss of 340 permanent jobs and 160 temporary ones, and production will be centred on just one production line to increase efficiency and flexibility. The Swindon Plant – which builds the Civic, Civic Tourer, CR-V and Jazz (and the Civic Type-R from next year) – has been hard hit by the slump in European sales in the last five years and, despite still strong UK sales, production levels of 120,000 cars a year – just half of the Swindon capacity – are not enough to sustain the current staffing levels.