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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

New Opel Monza revealed – sort of – ahead of Frankfurt debut

Opel’s Karl-Thomas Neumann (pictured) reveals the first look at the new Opel Monza Last week we revealed that there will be a new Opel Monza at this year’s Frankfurt Motor Show in September, although much of the detail was educated guesswork. And even though Vauxhall has taken some off the wraps of the new Monza this morning, we’re still not really any the wiser. Vauxhall/Opel are calling the Monza ‘The Future’ of the brand and say it represents a vision of the company’s future and will have a long term impact on production cars.

Barrett-Jackson to auction first production SRT Viper for charity

The first production 2013 SRT Viper will cross the block at Barrett-Jackson's Orange County auction, taking place June 22-24. Proceeds from the sale will benefit the Austin Hatcher Foundation for Pediatric Cancer, the American Le Mans Series' official charity. The foundation's mission is to curb the effects of childhood cancer and improve affected children's quality of life.