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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Pothole app gets goverment backing

A NEW SMARTPHONE APP to report potholes has been given backing by the government. The Department for Transport has given £30,000 to help develop the app, which has been launched by the Cyclists’ Touring Club (CTC). The app is part of the CTC’s ‘Fill That Hole’ pothole reporting website.

Audi puts e-tron concept on the track in PlayStation game

Want a chance to drive Audi's e-tron concept car, the electric version of the R8 unveiled at the Frankfurt motor show? It will help to have a Sony PlayStation 3 console or to borrow a friend's. The e-tron will be added to the Audi Space in the online PlayStation Home universe in December.