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BASF MySetta concept showcases industry-leading automotive applications

Project type advanced materials demonstrator Donor vehicle 1958 BMW Isetta 250 Project idea/co-ordinator Heidrun Goth Project co-ordinator Guido Gabriel BASF coatings/color designer Mark Gutjahr Project launched April 2013 Website www.basf.steron.com In January 2013, German chemicals giant BASF came up with the idea of building a bespoke vehicle to help demonstrate its industry-leading automotive applications – the MySetta. Starting with the iconic 1958 BMW Isetta 250 ‘bubble car', a team led by project co-ordinator Guido Gabriel modified the chassis, body and interior using BASF paints, fabrics and flexible foams. As well as showcasing BASF's automotive applications, the MySetta project demonstrates how they can be used to create striking fashion products such as shoes, coats and handbags; and accessories like a picnic hamper and portable stereo.

Ford to slash price of Focus Electric by $4,000 for 2014

Ford will be reducing the price of its Ford Focus electric by $4,000 for the 2014 model year, InsideEVs.com is reporting. The 10 percent price cut will lower the starting MSRP from $39,995 (including a $795 destination charge) down to $35,995. This move by Ford is seen as an attempt to keep the electric car competitive since its release back in 2011.

2013 SRT Viper revealed in New York +Video

2013 SRT Viper The new Dodge Viper – the 2013 SRT Viper – has been revealed at the New York Auto Show. More power, less weight and more upmarket. The American King of the Nurburgring – the Dodge Viper – went out of production in 2010, but now it’s back as the 2013 SRT Viper and has debuted at this week’s New York Auto Show.