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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Feds researching fire risks from EV batteries, regulator says

Federal safety regulators have begun an $8.75 million study of whether lithium ion batteries in electric vehicles pose a potential fire hazard, officials said Thursday. Kevin Vincent, chief counsel of the U.S. National Highway Traffic Safety Administration, said researchers are looking at whether the high-voltage batteries can cause fires when they are being charged and when the vehicles are in an accident.

World's most expensive Alfa Romeo sold at auction

The Alfa Romeo that was the brainchild of Mussolini has sold for nearly £6m at auction. The Italian dictator commissioned the Alfa Romeo 8C-35 to conquer Hitler's dominance of pre-war racing. Built in time for the 1935 Italian Grand Prix, the 8C-35 smashed the competition with racing star Tazio Nuvolari at the wheel and confirmed its fate as one of the most successful racing cars ever. At last weekend's Goodwood Revival, the 8C-35's place in the history books was confirmed as it became the most expensive Alfa Romeo ever to sell at auction. Selling for £5,937,500, the Alfa Romeo eclipsed the previous record of £4,245,118, held by a 1933 8C 2300 Monza, sold in 2010.