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New Jaguar XJ – the Configurator
Tue, 28 Jul 2009Our Jaguar XJ Configurator Car - Ebony with tasty wheels and all the toys But speaking to the guys from Jaguar, they are convinced that – despite its size – the new Jaguar XJ is at least as good to drive as the XF. Which after our Jaguar XFR Review this last week has had us salivating all over again at the prospect! So we thought we’d let you know that Jaguar has put an online configurator up for the new Jaguar XJ, where you can go and play and configure the Jag exactly as you want it.
Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)
Fri, 17 May 2013But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.
GM returns to Super Bowl, new ads upcoming for Camaro, Caddy
Sat, 07 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.