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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Honda Civic Type R UK sales to cease

The Honda Civic Type R is dead. Or it is at least in Europe, as the high-revving, naturally aspirated 2.0-litre engine that powers Honda's hot hatch can't meet forthcoming emissions requirements  That's right – the Civic Type R can’t meet the latest Euro5 emissions regulations that come into force at the end of 2010, meaning in the UK and most other European countries (a tiny handful have Euro5 exemption) the Civic Type R will cease to be. If you live outside Europe then you’re still in luck as the Swindon-built Type R will continue to be sold in markets as far afield as Australia and South Africa.