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Renault Zoë ZE electric car 'to cost £13,000' in UK

By Tim Pollard Motor Industry 13 May 2010 07:55 Renault's new electric cars may turn out to be cheaper than we expected. We had been looking to a price comparable to modern turbodiesels, but a senior executive has told us that the new 2012 Zoë ZE city car will be priced from just €15,000. 'The Zoe will cost around €15,000, or £13,000 in sterling,' said global vice president of sales and marketing, Stephen Norman.

Honda plans a star-studded Super Bowl

American Honda Motor Co. will break out big-time celebrities and comedic license in a pair of 60-second TV commercials that will run during the Super Bowl. An Acura spot--the first Super Bowl appearance for the brand--will feature comedian Jerry Seinfeld going to ridiculous lengths to bribe the man who holds the rights to the first 2015 Acura NSX supercar.

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.