Sct X4 Ford Mustang Tuner on 2040-parts.com

Faurecia Pin-spiration calls for premium pinboards

Faurecia has launched its ‘Faurecia Pin-spiration' contest, with a brand new 64GB iPad up for grabs. Tier supplier Faurecia is using online sharing community Pinterest to host a new competition to create a pinboard named ‘Faurecia Pin-spiration' – categorized under ‘Cars and Motorcycles' – and filled with things that reflect the meaning of ‘premium’ that could also be used in automotive design. To enter into the contest send an email to FaureciaNA@Faurecia.com with the link to the board along with your name, email address and phone number by 31 July, and Faurecia judges will then choose the winner.

Volkswagen, Dogs & Star Wars – a Super Bowl Ad

VW gets the dogs out for its Super Bowl Advert Volkswagen is planning a new Star Wars themed advert for the Super Bowl, this time with dogs singing the Star Wars theme. It may not be a big deal for us on this side of the Pond, but adverts in the Super Bowl are a very big deal for car makers in the US. Last year Volkswagen managed a viral hit with their ‘Little Vader’ take on Star Wars for the Super Bowl Ad, so they’re back this year with a variation on the same theme, with a choir of dogs barking out the Star Wars Theme.

Scion considers moving upscale

Toyota's struggling Scion brand may move upscale to challenge entry-level luxury models coming from European automakers. The new lower-luxury niche includes Mini, the front-wheel-drive Mercedes-Benz CLA arriving this fall and Audi's compact A3 sedan shown last week on the eve of the New York auto show. Scion has gone after young entry-level buyers since its inception 10 years ago but has lost its early momentum.