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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Spyker B6 Venator Spyder on the way

But much of that will probably depend on real buyers stumping up real money to get on the waiting list for a car we still don’t know a great deal about (in particular what underpins it) but which does look good and manages to encompass Spyker’s traditional styling cues whilst still conspiring to look very current. Now, buried amongst the latest financial report from Spyker – which shows no real turnover or profit, loans in to shares and an injection of cash from Youngman – comes the news that Victor is already getting a bit ahead of himself again with plans to reveal the B6 Venator Spyder later this year. That looks a bit of a ‘run before you can walk’ scenario for Spyker - especially as Victor says production of the C8 Aileron will gather pace this year and the D8 Peking-to-Paris SUV will be a priority – but if Spyker can produce a Venator Spyder that looks as good as the coupe it may be the right way forward.

Porsche 911 Sport Classic – the Video

Porsche has announced the Limited Edition Porsche 911 Sport Classic. Video below. The 911 Sport Classic features an upgraded 3.8 litre lump delivering 420bhp thanks to some clever tweaking of the ECU, manifolds and intakes.