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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

World’s fastest motorbike is electric

THE FASTEST motorcycle in the world that you can ride on the road is now a battery-powered machine from Lightning. Built in the USA, the Lightning LS-218 has a top speed of 218mph and is based on the company’s racing motorbike. An electric motor that produces 200bhp powers the LS-218 and offers maximum power from almost tickover all the way to the motor’s 10,500rpm limit.

2012 Maserati GranTurismo MC to sticker at $143,400 when sales start in August

Pushing 0 to 60 mph in 4.8 seconds, the newest member of the Maserati lineup is now the brand's fastest production vehicle in North America. The 2012 GranTurismo MC gets a base price of $143,400--which includes $1,800 in shipping charges and a $1,700 gas-guzzler tax. For full wind-in-your-hair accelerative exposure, the convertible-sport variant starts at $146,300, including the shipping and gas-guzzler charges.