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Lotus Elite concept car (2010) first official photos

Forget everything you know about Lotus. Forget the Elise, the Exige, the Evora. This is the Elite, a Ferrari California rival and a signpost to an all-new Lotus as envisaged by ex-Ferrari man Danny Bahar, CEO of Lotus since October 1st.

Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Toyota GT 86 Convertible confirmed

Toyota GT 86 Convertible on the way With the Toyota GT 86 not yet out in the wild, we learn that Toyota are planning a GT 86 Convertible. In what is perhaps one of the least surprising revelations recently, Toyota’s chief engineer has conformed that they are working on a convertible version of the GT 86. Well, they want to take a piece of the MX-5′s market with their new ‘affordable’ sports car so they have little choice.