Seadoo 580 Flywheel on 2040-parts.com

Audi A1 quattro snow ballet (video)

The Audi A1 quattro struts its stuff on snow After the news yesterday that the Audi A1 quattro will cost an enormous £41k, we though video of the A1 quattro in action might help. Yes, the Audi A1 quattro costs a ridiculous amount of money by any sane standards, but set aside your head and look at it with your heart, and it’s an appealing car. Especially when you see the A1 quattro handling the snowy track in this A1 quattro video.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Jaguar E-Type celebrates 50 years

As the Geneva motor show opens its doors to the press, it is quite apt that the Jaguar E-Type be honored by a new exhibition at the Design Museum in London, UK. Commemorating the iconic vehicle's 50th anniversary since it was first unveiled at the Swiss motoring exposition, the 'Tank' installation at the Design Museum has played host to many cars in the past, from the Model T Ford through to the Citroen C6, but none seem quite as fitting as the E-Type Jaguar. Possibly the most infamous car to come from Coventry, the E-Type is revered as a design classic and is still admired in droves to this day.