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Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

Land Rover previews Discovery Vision Concept ahead of NY show

Land Rover has given a first taste of the Discovery Vision Concept, which will debut at the New York International Auto Show later this month. The concept introduces the design themes that will define both the next generation of Freelander/LR2 and Discovery/LR4 models. Land Rover had previously announced that it would align its models under three pillars - 'luxury' for Range Rovers, 'leisure' for Discovery models – of which the Freelander/LR2 becomes – and 'dual purpose' for the long-awaited replacement for the Defender.

Fioravanti Thalia concept

Fioravanti will be represented at the Geneva Motor Show by this, the Thalia, named after one of the three Graces of Greek mythology. The rear hump means a staggered silhouette, reflecting the rear seating which has been elevated to accommodate 'the most recent alternative energy technology.' Along with its unusual architecture, the sketch also shows a unique graphic break, with the dominant sweep and rear-biased mass reminding a little of the Mazda Senku concept. It will be interesting to see the model in Geneva.