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NHTSA proposes rules for automakers to add sound to hybrids, EVs

Automakers would need to make hybrids and electric vehicles emit sound under rules that the National Highway Traffic Safety Administration proposed on Monday. The rules, ordered by Congress three years ago, are meant to protect pedestrians and bicyclists from vehicles that make little sound when using electric power. NHTSA says that designing the vehicles to make noise at speeds below 18 mph would prevent about 2,800 injuries over the life of each model year of vehicles.

Apple and Ferrari—What could be better?

Recently a press release popped into my email (remember when we used to say “came across my desk”?) that said Eddy Cue, Apple's head of Internet software and services, has joined Ferrari's board of directors. The statement said while on the board Cue, a Ferrari owner, will “aid with his experience in Internet-based commerce.” My two cents: It's a brilliant move for both parties, and the ramifications could be huge. Think about it: Does this mean Apple wants to make stuff for cars?

Toyota Fun-Vii concept

Billed as the automotive equivalent of the smartphone, the Toyota Fun-Vii concept is part of the ‘Fun to Drive, Again' section of Toyota's concept car onslaught at the 2011 Tokyo motor show. The Fun-Vii is a socially-integrated vehicle that can change its appearance as quickly as the owner can download an app. The surfacing of the concept can be used as a display surface for business, with the body color and display content changeable at will.