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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2013 Toyota Auris: Price from £14,495

The new Toyota Auris is heading for a debut at Paris 2012 and Toyota has now revealed prie and specification ahead of its reval. Starting point will be £14,495 and there will be four trim grades - Active, Icon, Sport and Excel – as well as two petrol engines – 1.33 Dual VVT-i and 1.6 litre Valvematic – a single 1.4 litre D-4D diesel and a hybrid, with the diesel and petrols getting a six-speed manual ‘box and Toyota’s Multidrive S CVT an option on the 1.6 petrol. The Auris hybrid gets the E-CVT automatic.

Real UK car sales ‘have halved’ in November 2008

By Tim Pollard Motor Industry 02 December 2008 09:58 The United Kingdom’s car market is in freefall, CAR has learned. Although official registration figures won’t be released until later this week, we can reveal that retail sales slumped by 45% in November 2008. It’s a crucial metric, retail registrations being actual sales to real people – as opposed to bulk-buy fleet deals to businesses (which are also down).