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Interior Motives China Conference 2010: Day 1

Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar. This year's theme was 'New brands and the search for a design identity', and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.  Session 1: The Market for Design Edward Wong, Director of Transportation Design at China Central Academy of Fine Arts (CAFA), set the mood for the conference in his long, flowing 'Chang San' robe (very traditional Chinese attire). He opened the conference and invited panellists to share their views on what China's needs are and explore what makes the market so unique.

Electric Ford Focus to guest on Leno show

Jay Leno's new show goes live Monday on NBC, and a guest star from Dearborn, Mich., will have a recurring role. The battery-electric Ford Focus will be the centerpiece of a bit dubbed the “Green Car Challenge” on the show. Leno, a noted car guy, will have celebrity guests compete for the best track times in the Focus.

Audi Stop-Start Introduced

Audi is to introduce Stop Start on a number of its cars from 3rd quarter 2009 Of all the major car makers, Audi has probably coped with the changing car landscape better than the rest. From posting record car sales for 2008, despite the gloom and doom that has permeated the whole car industry, to launching more new models than you can count, the push is onward and upward. And the world has fallen in love with its cars, from modest little hatchbacks to Supercars.