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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Parade of Woodward Dream Cruise classics gets underway

Friday marked the final prelude of the 17th annual Woodward Dream Cruise but pre-event festivities have been underway for days throughout suburban Detroit. A lights-and-sirens cruise graced the streets of Ferndale, Mich., during late afternoon, while an emergency-vehicle show ran through the evening; live DJs set up to play through the day and night in Pontiac, Mich.; a classic-car parade lit up the streets in the nearby suburb of Berkley; and classic-car displays have now claimed much of the pavement in Royal Oak. Among local car enthusiasts participating in the week-long buildup to the Woodward Dream Cruise, Kathy Lang and her husband have been set up with their 1964 Dodge Polara in the Royal Oak vicinity since Monday.

Alcraft Motor Company crowns competition winners

If you’re looking at that picture above and thinking, “that looks like a smart Range Rover Evoque,” don’t worry – you’re not seeing things. It is indeed a ‘re-imagined’, restyled version of Land Rover’s luxury compact SUV, by Alcraft Motor Company competition winner Jed Sheahan. On Bing: see pictures of Alcraft Motor Company cars Find out how much a used Range Rover costs on Auto Trader Alcraft is a new British brand performing bespoke re-engineering and design projects on famous vehicles from Blighty.