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News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

Suzuki Wagon R and Mazda AZ Wagon

Suzuki and Mazda have released one of the most important Japanese domestic market vehicles in recent years with the fully redesigned Suzuki Wagon R and Mazda AZ Wagon. Although relatively unknown outside the domestic market, with numerous tax breaks and low CO2 emissions, the kei-car (micro mini) is the largest and the most competitive segment in Japan, making up six of the top ten best-selling cars this year. The previous generation Wagon-R was the best-selling domestic passenger car for the last five consecutive years.

Vauxhall, Opel, Pegueot, Citroen merger talks fail

Talks between GM Europe and PSA (Peugeot Citroen) have failed as a French government bailout for PSA looks imminent. When we reported in March that G.M. Europe (Vauxhall and Opel) has signed an agreement with PSA (Peugeot Citroen) to cut costs and share platforms we thought it a pointless gesture; the savings, compared to the huge losses, were minimal.