Shelby Gt500 5.4l 4v Built With Pride Engine Signature Plate-unmarked on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Fifth Gear Car of the Year 2010

Citroen DS3 Fifth Gear Small Car of the Year We recently reported on Top Gear’s 2010 Car of the Year Awards which saw our very own favourite small car of the year – the Citroen DS3 – taking the honours from TG. But it hasn’t stopped there for the DS3. Fifth Gear has now declared the Citroen DS3 to be their favourite small car of the year too.

Aston Martin One-77 now officially sold out

Aston Martin One-77 - Sold out The Aston Martin One-77 – Aston Martin’s £1 million hypercar – has finally sold out with the last One-77 reaching its owner. From its arrival at Villa D’Este in 2009 through news that one buyer had grabbed 10 cars for his family by way of endless other stories, the Aston Martin One-77 has kept us busy for three years. But now its all done and dusted.