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Volvo asks: Can science measure how car design makes you feel?

Can science measure how car design makes you feel? That's the question Volvo designers and neuroscientists have been trying to answer using Electroencephalographic (EEG) machines to measure the emotional response to the Volvo Concept Coupé's design, amongst other things. The results will be revealed tomorrow during a Google Hangout featuring Volvo's exterior design chief Maximilian Missoni and neuropsychologist Dr.

The Future Role of the Vehicle Designer

The vehicle design department at the Royal College of Art hosted the second in a series of five lectures looking at the future of the profession last week. Moving on from the previous week's topic of sustainability, this debate explored the future roles and responsibilities of the vehicle designer. Head of department Dale Harrow began by posing the question "Is it time to rethink – do we still need the car?" Although still relevant, Harrow's ultimate answer to this was that the profession was about to see marked change, with the end to an era where "designers are locked behind closed doors in studios".

Lotus announces partnership with Mansory

Group Lotus has announced its new collaboration with Mansory, which will become its official customization studio. The German tuner will be contributing bodywork, trim and special finishes for the Elise, Exige and Evora in yet another controversial strategic decision for the UK company. Lotus confirmed the first fruits of this new partnership will be the unveiling a new model variant at September's Paris motor show, two years after the highly ambitious announcement of five new models of which the first is yet to become reality.