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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mustang Monday: 1985 Mustang GT is more than just a car

The “Real Drivers” series from hittingredline.com takes a look at interesting cars and their equally interesting owners. These aren't always crazy exotics or 1,000-hp pavement-burners (though sometimes they are), but we found this particular episode about a 1985 Ford Mustang GT drag racer owned by a man named Michael Murphy a real heart-string tugger. Murphy bought the 'Stang for $1,500 with thoughts of having a cool street car.

Infographic: How much clay do Ford’s design studios use each year?

Ford has offered an insight into its clay modeling processes with a series of videos and an infographic that charts the process involved in turning a designer's sketch into a full-size model. The infographic uses data taken from all of Ford's global design studios in 2012 to give an idea of how much clay is used in a year, plus how much paint and di-noc film is used to cover each model. Ford has also released a video that gives a behind-the-scenes look at the firm's clay modeling studio in Merkenich, Germany, including interviews with members of the modeling team.