Skf Br930416 Front Hub Assembly on 2040-parts.com

Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

Skoda Yeti facelift for 2013 Frankfurt Motor Show

Skoda will debut a facelifted Yeti compact SUV at the 2013 Frankfurt Motor Show. This doesn’t exactly sound like major news, but it does represent potentially dangerous ground for the Czech brand: the Yeti is one the best-loved cars on sale in the UK –　so the task of refreshing it can’t have been an easy one. Nonetheless, Skoda has not only chosen to give the Yeti a makeover, it will also offer the car in two distinct variants for the first time – one aimed at urban drivers and the other at more adventurous types.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.