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Lotus gets Ferrari Designer

Ferrari Designer Donato Coco joins Lotus as Director of Design As we’ve reported umpteen times this year, Lotus are getting things very right. They’re selling the new Lotus Evora hand over fist and have plans in place to a convertible Evora and of course the new Lotus Esprit. Part of the long-term plan at Lotus is to bring the Hethel boys back to the top of the heap in the way Lotus were in the glory days of Colin Chapman.

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Hyundai Equus gets a stretched version in South Korea

In the luxury game, bigger is better. So it shouldn’t be a surprise that Hyundai has launched a stretched version of the Equus sedan in its home market. It’s called the Equus limousine, and it gets an extra foot added to its wheelbase, stretching the car’s overall length to 215 inches for nearly 18 feet of luxury car.