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Land Rover considering smaller Range Rover Evoque

Land Rover’s Design Director. Gerry McGovern says they are considering a new model to sit below the Range Rover Evoque. The latest car news from Land Rover has centered around the 2013 Range Rover, the flagship of the Land Rover range and a car without equal.

Range Rover Hybrids press ahead on Silk Trail route to Mumbai

A trio of Range Rover Hybrid prototypes is well on its way to India on a 9,950-mile endurance drive through 12 countries. Land Rover is following the old Silk Trail to the east, but while it took ancient merchants months to complete the route, the Land Rover Hybrid team will be doing it in just 53 days. The Silk Trail is a historical network of trade routes which connected Asia with Europe and the Mediterranean, and got its name from the Chinese silk which was a lucrative trade item well into the 14th century.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.