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BMW ‘i' subbrand aims for 2013 launch

BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.

Bugatti Veyron Grand Sport Vitesse gets a promo video

Bugatti Veyron Grand Sport Vitesse promo video With the Bugatti Veyron Grand Sport Vitesse officially available Bugatti has decided it needs its own promotional video. Bugatti revealed the Veyron Grand Sport with the heart of the Super Sport as the Veyron Grand Sport Vitesse in February, ahead of a public debut at the Geneva Motor Show in Geneva. And it’s the ultimate syrup-shredder.

Lamborghini shifts R&D focus from more horses to fewer pounds

Lamborghini's drivetrain wizards say they have all the horsepower they need for their super-fast cars. So from here on, performance gains will come from using lighter materials to reduce vehicle weight, instead of from chasing more engine thrust. "It has come to the point where acceleration equals consumption," said Stephan Winkelmann, CEO of the Italian automaker.