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Onyx Concept to feature Range Rover Aspen Ultimate Series at SEMA

Irish tuning firm Onyx Concept will be taking its lineup of cars to SEMA, and we have a feeling the company's Range Rover Aspen Ultimate Series will fit right in in Las Vegas. Onyx Concept is not as old as the old as some of the other European tuning houses, but they've already made waves with their the tuning programs for the cars that they have offered. The Range Rover Aspen Ultimate Series is not going to be all show and no go, even though we have to admit that we didn't think it was going to be easy to improve upon the supercharged Range Rover's stock output of 505 hp.

Ferrari plans to sell fewer cars in 2013

Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.

Umea University students complete Saab collaboration project

A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.