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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

VW & Audi sell 100,000 diesel cars in the USA for the first time

VW & Audi sell 100,000 diesel cars in the USA for the first time Until very recently, a diesel engined car in the USA was as rare as hen’s teeth; Americans felt much the same as we used to about diesel-engined cars – fit only for commercial vehicles. But from a slow start, VW Group of America is gradually changing the mindset of American car buyers and now, 36 years after the first VW diesel was sold in the US, the VW Group have sold more than 100,000 diesel-engined cars in the USA in a year for the first time. With 12 Audi and VW diesel models on offer in the States – including new arrivals Audi arrivals like the Audi Q5 TDI, A6 TDI, A7 TDI and A8 TDI models – its seems the USA may now be heading down the route the UK went a few years ago, where a majority of car buyers in the UK feel the default buy is a diesel.

British restorer upgrades the Jaguar E-type with modern materials

Here's an item that caught our attention in light of the 50th anniversary of the Jaguar E-type. British company Eagle makes a business of selling and restoring E-types. Its latest project takes the classic sports car and upgrades it with some modern technology.