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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Next Dodge Viper will shed some rough edges

Little by little we're getting a clearer picture of the next-generation Dodge Viper SRT10. During a conversation with Dodge boss Reid Bigland at the Los Angeles auto show, Bigland told me the redesigned Viper "will appeal to a broader segment of the market." The car is expected to debut in 2012 but is not likely to appear at the Detroit auto show, he says. Today's Viper is essentially a street-legal race car.

Porsche Battery – a mere £1200

The rather expensive Porsche Lithium Ion Battery Car batteries have been roughly the same shape and size – and utilised basically the same lead-acid technology – for years. They’ve got better, as you no longer need to top them up with distilled water at regular intervals (I’m showing my age now), and they are less prone to going flat. But that probably has more to do with alternators replacing dynamos than the batteries themselves.