Snap On Tools New Unused 1/4 Drive 6-1/2 Inch Long Blue Handle Ratchet on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Transmissions gone wild!

If you've been car shopping recently, or just paying attention to Autoweek car reviews, you've noticed that the six-speed automatic -- de rigueur as recently as a year ago -- suddenly has ratio envy. The new hotness? Eight- and nine-speed automatic transmissions.

New 2014 Kia Soul arrives in European spec. Frankfurt 2013 debut

The New 2014 Kia Soul (pictured) arrives in European spec The Kia Soul is almost the personification of a car designed for a purpose, looking more like a van for passengers than a family car. And that isn’t going to change much with the 2014 Kia Soul, but this time the Soul gets based on the latest Cee’d and grows in size, so it should be a more appealing drive. With more modern car underpinnings, the new Soul should ride better and be more dynamic, with better suspension and a stiffer body shell making the Soul a very practical family car, but one which at least offers a little joy in the drive.