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Renault Initiale Paris stars at the 2013 Frankfurt Motor Show

It may seem like a strange idea for Renault to launch its Initiale Paris premium sub-brand at a German motor show, but it could turn out to be quite an astute move. The French brand is hoping to take on the Germans with Initiale Paris, so showcasing this rather wonderful concept in Frankfurt is a clear signal of intent. Renault says this Initiale Paris concept previews the next generation Espace, but we can't help but see a massive dollop of Renault Avantime when we take a wander around the car.

Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Porsche Cayman Shooting Brake Fake +video

The fake Porsche Cayman Shooting Brake - rendered in Maya Turns out that it was all a bit of viral fun created by Jared Holstein, the outgoing editor of TopGear.com. He came up with the idea and got a bunch of Summer Interns in the States to do the donkey work. A digital design student called Matt DuVall used Maya (a digital 3D rendering programme) to create the original image (actually, I’ve been trying to master Maya for ever – must get some tips from Matt!) which incorporated lots of Porsche design themes, and even used a Porsche ‘Mule’ license plate.