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Toyota cuts 2014 Prius Plug-in hybrid prices

For the 2014 model year the Toyota Prius Plug-in hybrid will get a price cut, with the base Prius Plug-in model starting at $29,990, not including destination. The $2,010 drop in price comes without any changes to the vehicle, and Toyota was keen to point out that "This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.” This drop in price can be viewed as part of Toyota's effort to keep sales volume of its popular plug-in hybrid model on target -- about the only place where the 2014 model Prius will look different will be the Japanese domestic market, where the Prius will get two-tone paint options, new wheels, and LED lighting. Likewise, the Prius Plug-in Advanced will also get a price cut for the 2014 model year, and will start at $34,905, not including destination.

Toyota eyes turbos, direct injection

Toyota Motor Corp. plans to introduce 11 new or redesigned hybrid vehicles by 2012, but the carmaker is hardly neglecting the humble internal combustion engine. Takeshi Uchiyamada, executive vice president in charge of r&d, also wants to increase the fleet's fuel efficiency by putting turbochargers and direct fuel injection in smaller vehicles.

Mercedes-Benz buys naming rights to the Louisiana Superdome

New Orleans' Louisiana Superdome, home at one time or another to Super Bowl champions and Hurricane Katrina refugees, is now home to a luxury-car brand. The arena was renamed the Mercedes-Benz Superdome this week after the carmaker acquired naming rights for 10 years. "The investment being made by a premier international brand who believes in 'the best or nothing,' is a tremendous compliment to all of those who worked so hard to make the stadium what it is today," said Tom Benson, owner of the NFL's New Orleans Saints.