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Interior Motives China Conference to explore new design directions

Chinese consumers are driving new design directions, and CDN's Interior Motives China Conference in Beijing next week is set to explore how. Titled ‘New brands and the search for a design identity', the conference features an impressive speaker line-up that blends the international (Chris Bangle and VW's Wolfgang Muller Pietralla) with the regional (GM PATAC's Friedhelm Engler, Ford China's Chelsia Lau and PSA-Peugeot/Citroën China's Robert Walker), with the domestic (Shan Wei of the Beijing Automotive Technical Center (BATC), and Ken Ma of SAIC). The annual conference is the third in China to be hosted by CDN's magazine Interior Motives, and will be held on Wednesday 21 April, and Thursday 22 April, just in advance of the opening of Auto China 2010 in Beijing on Friday (23 April).

Ford's Mulally gets warm reception at CES

Ford CEO Alan Mulally introduced the Focus electric at the 2011 Consumer Electronics Show on Friday in a presentation that was short on details about the car and long on cures for range anxiety. That's partly because Ford is saving details about the car for next week' Detroit auto show, and partly because range anxiety figures to be a major reason for all but the most committed customers to avoid electric vehicles like the Ford Focus electric. Mulally managed to avoid using the term, but said Ford is confronting range anxiety head-on.

A fun car steers brand loyalty, study shows

Car buyers stick with their current brands if the automaker builds fun-to-drive vehicles, a customer-retention study revealed. The J. D.