Speedhut Sst-max Obdii Shift Light Yellow, Silver Tube (for 2008 And Newer Cars) on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Mercedes G-Class getting major technology overhaul and facelift

The Mercedes G-Class is getting a major overhaul – but not until 2017 The Mercedes G-wagon has been with us for 35 years, and despite its rather dated underpinnings and looks it sells well enough for Mercedes to keep on churning out the G-Class for those with ‘military’ wants – and the posers. But even the G-Class is not immune from the massive changes that have taken place in cars in recent years, so Mercedes is planning a major overhaul of the G-Wagon for 2017 – just after Land Rover arrive with a new Defender. The 2017 G-Class is going to be wider – by around 100mm – to make it more stable, allow a more sophisticated front suspension and make more room in the cabin.

MG3 Trophy Championship Concept previews MG Hot Hatch

MG3 Trophy Championship Concept (pictured) previews a future MG Hot Hatch The revival of MG so far has been about delivering rather prosaic Chinese cars given a gloss of credibility with and MG badge. But if MG are to succeed they really need to use some of the heritage of MG to grab buyers attention. That probably means a credible hot hatch rather than a traditional MG Roadster, so the arrival of the MG3 Trophy Championship Concept at MG’s 90th birthday celebrations at the weekend is perhaps a good pointer of the sort of direction we could see from MG in the coming years.