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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

AM DBS becomes the new Aston Martin Vanquish

The new Aston Martin DBS debuted at Villa D’Este as the Project AM310. But it’s going to be the new Aston Martin Vanquish when it arrives. It’s a problem we all face: What do we call our new offspring?

Carbon Motors denied government loan for police cruiser

Carbon Motors, an Indiana-based company that aims to build police vehicles, said on Wednesday that the Department of Energy has denied its application for a loan under the Advanced Technology Vehicle Manufacturing program. The loan program was created under President George W. Bush and continued with President Barack Obama.