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Automotive Interiors Expo 2010

The first Automotive Interiors Expo, an event that was part of no less than five automotive trade exhibitions gathered together at the Stuttgart Messe, took place in southern Germany from the 22 to 24 of June. The exhibitions, comprising European Automotive Components Expo, Automotive Testing Expo, Vehicle Dynamics Expo and Engine Expo, showcased the latest technologies and services from over 500 suppliers to the automotive industry. Grouped in three large halls, the Expo covered conventional powertrains and batteries right through to vehicle electrical systems and crash testing, but it also featured a panel of experts discussing the color, feel and shape of material design, synergies and design challenges; safety, lighting and HMI's; and interior component design as a means of achieving sustainable and lightweight vehicles.

Electric paint that lights up!

Walking through the lobby between the North and Central Halls at SEMA we saw a more or less standard customized motorcycle. Then we saw it light up! Not with a light shining on it, and not with neon lights shining under it.

Daimler and BYD name new brand Denza

Mercedes-Benz sources in Germany have confirmed Chinese media reports suggesting that parent company Daimler and Chinese carmaker BYD's new joint venture brand will be called Denza. Created as a Chinese-market-only brand, Denza is planned to support a range of "affordable" electric-powered vehicles, the first of which is set to be unveiled at the Beijing motor show next month. Based on the underpinnings of the first-generation Mercedes-Benz B-class--a car originally designed to accept batteries within its flat floor structure--the first Denza model was developed in China by a team of engineers from both Daimler and BYD Auto.