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Alfa offers new vintage: the Unique Alfa customisation programme

By Guy Bird First Official Pictures 17 September 2007 02:00 No new car for Alfa at Frankfurt? No, but the brand did launch a customisation programme called ‘Unique Alfa’ to make its cars look even better. Three ranges will be offered: Vintage (retro/traditional), TI or Turismo Internazionale (Sporty) and Collezione (fashion and style).

BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

Audi S3 (2006): first official pictures

By Phil McNamara First Official Pictures 01 August 2006 06:23 The lowdown Here's the new benchmark for hot hatch acceleration: the 261bhp Audi S3 quattro. Up there with the most powerful hot hatches – the 261bhp BMW 130i and Volkswagen's 250bhp Golf R32 – the S3 is due in the UK in January 2007. Audi claims it despatches the 0-62mph sprint in an impressive 5.7sec.