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Audi designs car for 'Ender's Game' sci-fi movie

Audi has designed a futuristic car for the upcoming sci-fi action blockbuster Ender's Game. The carmaker joined forces with director Gavin Hood and his production team to digitally integrate its first entirely virtual car – the Audi Fleet Shuttle Quattro – into the futuristic environment of the film. Frank Rimili, chief designer for the film project, said, "Designing the Audi Fleet Shuttle Quattro was similar to customizing a tailor-made suit.

Pagani Zonda Tricolore: One-off Zonda at Geneva

The Pagani Zonda Tricolore - Geneva bound (click for bigger image) We already know that Pagani are taking the Zonda Cinque Roadster #4 to shove on their stand at the Geneva Motor Show, and you can add to that what could be considered an even rarer version of the Zonda – the Pagani Zonda Tricolore. This particulay Zonda has been created to celebrate the 50th anniversary of the Italian equivalent of the Red Arrows – the ‘Frecce Tricolori – and ordered up by a Pagani  distributor, which almost certainly means it’s already sold – for €1.3 million. Based on the Cinque, the Zonda Tricolore gets a fancy paint job which includes stripes which mimic the colours of the Frecce Tricori.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.