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The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Now Porsche catches the SUV Coupe bug with plans for a Cayenne Coupe

Porsche are planning a coupe version of the next Cayenne (current Turbo S pictured) No one thought the BMW X6 would sell; after all, who would want an SUV with a compromised coupe roofline? But it seems plenty of buyers do – the BMW X6 sells at twice the rate BMW predicted – which is why we’re getting an X6 clone in the new Mercedes GL Coupe – likely to be the Mercedes MLC – heading for a Mercedes showroom near you sometime soon after being previewed by the Mercedes Concept Coupe. Now, Porsche are apparently playing the SUV Coupe game with plans for a coupe version of the next generation Cayenne in 2018, according to Autocar, to make sure BMW and Mercedes don’t have things all their own way.

Decision is near on Maybach

Daimler AG will decide the fate of Maybach by July 1. The two options: Kill the slow-selling superluxury sedan or partner with British carmaker Aston Martin on a second-generation car. At a Daimler event in Stuttgart, Germany, last week, CEO Dieter Zetsche said "there is a higher likelihood to come to a positive decision" for a second-generation Maybach if a partner is involved.