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Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Jaguar XJ Review (2013 MY): 3.0 litre Diesel Portfolio

We’ve got the 2013 MY Jaguar XJ in Portfolio trim with the 3.0 litre diesel engine and the new eight-speed gearbox and stop-start in for review and road test. But even though it’s changed little in the three years since it debuted, the XJ has changed minds about what a big Jaguar saloon should be; no longer the staid old man’s carriage of choice with a pipe holder in the centre console, but instead a stand-out car in its sector with better dynamics than anything else. The looks have grown on a sceptical public too, and the XJ is now viewed as a real Jaguar; it doesn’t garner crowds as it did in the early days, but it’s still a car that passing strangers feel warrants comment, comments which have always been complimentary when the big Jag has been with us.

New Car Flash site is social network for petrolheads

Newcastle-based entrepreneur Kasim Malik has launched a new social network called Car Flash, targeted specifically at car enthusiasts. Car Flash aims to take advantage of the current trend towards niche social networking, and connect petrolheads across the globe through their shared enthusiasm. On Bing: see pictures of car enthusiasts Find out how much a used car costs on Auto Trader The site, Carflash.com, allows you to create a personal profile, find and add friends, browse a news feed and make use of a real-time messaging function.