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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

CDN-GM Interactive Design Contest August Update

It's hard to believe that the summer's almost over already, and with it your chance to win one of five paid internships (including housing) at GM's Warren, MI design studio in the CDN-GM Interactive Design Competition 2012. There has been some very high quality work coming in since June and with 19 days left, there's still plenty of time to put together your design for the next Buick Lacrosse, Cadillac SRX, Chevrolet Camaro, or GMC Terrain. The competition is open to all full-time college or university students from across the US and Canada, and is a fantastic way to make a name for yourself, improve your skills in the "off-season", and get a head start on your career.  The judges and mentors are participating heavily in the comments, so remember to show as much work as possible, from inspiration and mood boards to thumbnail and ideation sketches, in order to get the best feedback for your final design.

London Road Safety Figures 'Encouraging'

NEW figures released show that deaths and serious injuries on London's roads fell to a record low last year. A total of 132 people were killed on the UK capital's streets in 2013. This was compared to 134 in 2012 and forms the second-lowest annual total, according to Transport for London (TfL) figures.